Privacy policy

Last updated: 26/05/2026

The Intentional Nursery ("we," "our," "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information about you when you visit our website theintentionalnursery.com or make a purchase.

This policy applies to customers worldwide and is designed to comply with:

  • The Australian Privacy Act 1988 (Cth)
  • The EU General Data Protection Regulation (GDPR)
  • The UK General Data Protection Regulation (UK GDPR)
  • The California Consumer Privacy Act (CCPA)
  • Other applicable privacy laws

Information We Collect

We collect the following types of information:

Information You Provide

  • Contact details: name, email address, phone number, shipping and billing address
  • Order information: items purchased, payment details (processed securely through our payment provider — we do not store full card numbers)
  • Account information: if you create an account, your login details
  • Communications: any messages you send us via email, contact form, or social media

Information Collected Automatically

  • Device and browser information: IP address, browser type, operating system
  • Usage data: pages visited, time spent on site, referring website
  • Cookies and tracking technologies (see Cookies section below)

Information from Third Parties

  • Payment processors: transaction confirmation from Shopify Payments, PayPal, Stripe, etc.
  • Marketing platforms: if you interact with our ads on Meta (Facebook/Instagram), Google, TikTok, etc.

How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and customer service communications
  • Respond to your enquiries and provide support
  • Send marketing emails (only with your consent — you can unsubscribe at any time)
  • Improve our website, products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

Legal Basis for Processing (GDPR/UK GDPR)

If you are located in the EU or UK, our legal bases for processing your data are:

  • Contract: to fulfil your order
  • Consent: for marketing emails and non-essential cookies
  • Legitimate interest: for fraud prevention and site analytics
  • Legal obligation: to comply with tax, consumer law, and other regulations

Who We Share Your Information With

We share your information only with parties necessary to operate our business:

  • Suppliers and fulfilment partners (including CJDropshipping and shipping carriers) — to fulfil your order
  • Payment processors (Shopify Payments, PayPal, Stripe) — to process transactions securely
  • Marketing and analytics providers (Meta, Google, Klaviyo, etc.) — only as needed to deliver our services
  • Government authorities — if required by law

We never sell your personal information to third parties.

International Data Transfers

Because we operate globally and use international suppliers, your data may be transferred outside your country of residence — including to Australia, the United States, and China (for order fulfilment).

Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to protect your data during international transfers.

Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Remember your cart contents
  • Analyse site traffic
  • Deliver personalised ads
  • Improve site functionality

You can manage cookie preferences via your browser settings or our cookie consent banner. Disabling certain cookies may affect site functionality.

Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information (right to erasure)
  • Restrict or object to certain processing
  • Data portability — receive your data in a portable format
  • Withdraw consent for marketing at any time
  • Lodge a complaint with your local data protection authority

How to Exercise Your Rights

Email us at theintentionalnursery@gmail.com with your request. We will respond within 30 days.

California Residents (CCPA)

You have additional rights including the right to know what information we collect and the right to opt out of any sale of personal information (note: we do not sell personal information).

Data Retention

We retain your personal information only as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, tax, and accounting obligations (typically 7 years for transaction records under Australian law)
  • Resolve disputes and enforce our agreements

After this period, your data is securely deleted or anonymised.

Data Security

We use industry-standard security measures including:

  • SSL encryption for all transactions
  • Secure payment processing via PCI-compliant providers
  • Restricted access to personal data

However, no online transmission is 100% secure. We cannot guarantee absolute security but will notify you and applicable authorities if a breach occurs in accordance with our legal obligations.

Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. Our products are for use by parents and caregivers purchasing on behalf of children.

If you believe we have inadvertently collected information about a child, please contact us immediately.

Marketing Communications

We may send you marketing emails about new products, offers, and parenting content if you have:

  • Subscribed to our newsletter
  • Created an account and opted in
  • Made a purchase (where allowed by law)

You can unsubscribe at any time via the link in any marketing email, or by emailing us.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent changes. Significant changes will be communicated via email or a notice on our website.

Contact Us

For any privacy questions or to exercise your rights:

📧 Email: theintentionalnursery@gmail.com 🌐 Website: theintentionalnursery.com 📍 Business: The Intentional Nursery, Australia

Data Protection Contact: Privacy Officer